Strategic Research & Scripting: Collaborated with the Chief Innovation Officer and Customer Success teams to align technical features with real-world user scenarios. Refined the script for technical accuracy and marketing impact.
Team Leadership: Assembled and coordinated a full production unit, including 3D/2D animators, researchers, and localization specialists.
Advanced Visual Production: Directed 3D animations, performed high-end color grading, and executed complex compositing to integrate software UI into real-world project footage and various devices.
Sound & Localization: Screened 80+ voiceover candidates to find the perfect narrator. Managed music licensing and localized all on-screen graphics into German, French, and Spanish.
Marketing Collateral: Produced supplementary assets, including GIFs and key visuals for email campaigns and the official product landing page
Multi-Format Content Strategy: Beyond the main film, developed a comprehensive set of derivatives, including high-quality GIFs, short-form cutdowns (Social Media), and specialized snippets for email marketing and live event presentations..