Technical Product Immersion: Conducted deep-dive sessions with developers, Customer Success teams, and the Director of Development to ensure visual concepts accurately reflected the real-world user experience.
Concept Library: Developed a comprehensive library of 2D and 3D visualization concepts for cross-departmental approval (Marketing & Brand teams).
Brand Adaptation: Aligned all visual concepts with the new brand guidelines, focusing on color theory and layout-specific content positioning
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Creative Direction: Managed the in-house visualization team, allocating tasks and ensuring stylistic consistency across all assets.
Cost-Efficiency: Delivered 100% of the rebranding assets using internal resources only, eliminating the need for expensive external agencies.