Educational Ecosystem: Developed a comprehensive library of tutorials and training materials designed to lower the barrier to entry for professional color grading.
Course Development & Adaptation: Redesigned, structured, and launched a premium educational course (originally from a third-party author), adapting it for the brand’s specific audience and publishing it on online learning platforms.
Global Market Expansion: Spearheaded the strategy for entering the Chinese market, including sourcing local specialists and creating localized social media assets and templates.
Product Creation: Designed and developed internal commercial products, such as professional LUT packages.
Full-Cycle Video Production: Managed everything from market research and scriptwriting to recording, editing, and creative direction for promotional videos and community contests.
Live Production & Cinematography: Organized and conducted professional video shoots specifically to generate high-quality raw footage (RAW/Log) for software demonstrations and grading showcases.
